Building the Engine

How I’m Using AI to Build the Capabilities My Company Needs

The opening episode: a founder sets out to build an entire company's operating capabilities with AI
and connected tools, starting with a campaign media library and a system for remembering its own decisions.

The First Job We Stopped Doing Twice

A repeated Wix reporting task becomes the company's first verified approval-first publishing
automation.

The First Solution Worked Until We Asked It to Scale

A successful Canva prototype reveals the difference between creative production and a scalable
operating system.

The Breakthrough Was Teaching the Automation to Do Nothing

The first end-to-end video automation succeeds, then an empty queue reveals the missing safety
condition.

The Automation Worked. The Video Still Wasn't Good Enough

Three campaign families are validated, but a blurry image proves that completion status cannot replace
human quality control.